With strict health standards… UAE food products penetrate world markets

By adopting strict health standards and global quality standards, UAE food products have succeeded in penetrating prestigious international markets known for their monopoly of the global market, such as bakeries, dairy products, coffee, juices and organic agricultural products.

The food and beverage industry is one of the vital industries of the United Arab Emirates that has become internationally renowned, as stressed earlier by Emirati company officials on the margins of “Gilfood 2020,” noting that these industries observe the highest global standards of quality and reflect Gulf and Arab Iraqi in this sector in terms of natural materials and flavors.

Janet Christensen Al-Haidar, general manager of Emirates National Food Company, said : The company’s food products are in conformity with international standards that require high quality requirements, she said, noting that the company competes in many world markets, especially in the Arab Gulf region, including : Saudi Arabia, Bahrain, Oman, Jordan, and Lebanon are also planning to expand new markets in the coming period.

Al-Haidar added that the company’s total annual production amounts to about 1.1 million tons of fresh poultry products, while it expects that production this year will grow by between 10 and 12%, explaining that the company’s market share in the Emirates market is about 33%; The local company is the first to the country level.

The company was working to expand their portfolio of products based on natural resources; products such as vegetables, sweets and baked goods have been launched and are expected to be very successful in the market.

Dr. Sulaiman Al-Nuaimi, CEO of the Agricultural Holding Phenomenon Company, said : The company operates in more than 20 markets around the world, and is collaborating with the largest international food sector companies to promote the status and spread of UAE industries around the world.

Al-Nuaimi added that the “phenomenon” seeks to enhance their investments in many countries around the world. The company is one of the most prominent companies working in agriculture, production and sale of feed and food commodities, such as rice, flour, fruits and vegetables, he said, noting that since their establishment, it has achieved a distinguished boom based on an effective strategy for foreign investment through a series of acquisitions and partnerships with food and fodder producers around the world; It owns and manages a large base of assets that includes agricultural land covering an area of 350,000 feddans, 15 fodder pressing and production plants, three rice plants and two flour grinding factories.

The company owns 540,000 acres around the world, producing wheat, barley, corn, oats, sunflowers, and oils.

Zaid Nadhar, general manager of sales at ”Modern Bakery”, said the UAE company, which was founded in 1975, sells 300 million dirhams a year of bakeries. There are currently more than 200 products competing in the Australian market, in addition to the Arab Gulf markets, along with Egypt, Morocco, Lebanon and Pakistan. The area of 175,000 square feet and the second in Abu Dhabi ranges from 40 to 50 tons per day of all products distributed in the country through a distribution fleet of up to 400 cars.

He explained that the company intends to expand its markets in Australia by 100% using health products, especially protein, ”crackers”, etc., in addition to expanding its presence in the Arab world and internationally based on the company’s long experience in inventing modern products that are well-studied and depend on the ancient Arab bakery industry. Nadhar said the UAE’s bakery market was stable in 2020, and that the company has contracts with Etihad Airways, Emirates Airlines and hotel industry, which accounts for about 12% of sales, with the retail sector accounting for 35% and the rest for the restaurant sector.