Fire Therapy: Does It Really Have Health Benefits?

A widely circulated video showing massage center employees setting a client on fire has sparked strong reactions on social media, according to a report by News Karnataka.
The video, allegedly filmed in a South Asian country, has garnered nearly 26 million views since its release.
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In the clip, shared on (X) with the caption “Massage centers will do anything now,” three employees are seen surrounding a client wrapped in a thick towel. One of them sets the towel on fire, while another quickly extinguishes it using a wet cloth.
This unusual practice left viewers both amazed and alarmed, with many questioning its purpose.
Known as flaming towel massage, this technique is a traditional Chinese and Tibetan therapy that involves soaking a towel in alcohol, igniting it, and placing it on the body.
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According to the report, fire therapy is part of traditional Chinese medicine, where heat is used to create suction on the skin to help stimulate blood circulation and eliminate toxins.
This technique is believed to offer several health benefits, including pain relief, improved blood circulation, muscle relaxation, and even better digestion and weight loss support.
Risks
While some praise its health benefits, others warn about its potential dangers, as it may lead to serious accidents.
Experts emphasize that, despite its possible therapeutic effects, this method carries risks, and it is crucial to seek professional guidance before opting for alternative treatments.
The report notes that while the video has sparked curiosity, it has also raised important concerns about safety and the use of traditional techniques in modern wellness practices.