WhatsApp Launches AI Feature in Messages

28th April 2025

3 minutes read

WhatsApp Launches AI Feature in Messages

With over 2 billion users worldwide, WhatsApp continues to reshape the way we communicate. Recently, the Meta-owned app announced a major new development: the integration of artificial intelligence (AI) directly into messages. This innovation promises to make conversations more interactive, smarter, and more personalized than ever before.

In this article, we’ll dive into what this new feature is all about, how it works, and how it might change the way we use WhatsApp daily.

What Is WhatsApp’s New AI Feature?

The new feature is based on embedding AI assistants directly into chats. In other words, WhatsApp will allow users to:

Use automatically generated responses.
Receive smart suggestions based on the context of the conversation.
Make requests to the AI, similar to using ChatGPT or Google Gemini, but without leaving the app.
Send and receive AI-generated images to enrich conversations.

This innovation is powered by Meta AI models, though other providers could be incorporated in the future.

How Does AI Work in WhatsApp Messages?

The AI feature can be activated:

Automatically based on the context (for example, when you ask an open-ended question),
Or manually by the user via a specific command like @Meta AI.

Examples:

You ask: “Give me travel ideas for this summer.”
The AI suggests destinations based on your preferences.
You send a picture and request: “Can you enhance this image?”
The AI offers an improved or creative version of the photo.

Important: All conversations involving the AI are clearly labeled so users know they’re interacting with a machine.

What Are the Main Features Available?

Key features announced include:

Contextual Quick Replies

The AI proposes relevant automatic replies to save time.

AI Image Generation

You can request the AI to create specific images to illustrate your chats.

Conversational Assistance

Need a summary of a long chat? The AI can help synthesize the exchange.

Content Creation

The AI can write more elaborate messages, suggest text ideas, or rephrase your sentences.

Why Is Meta Adding AI to WhatsApp?

Meta aims to position WhatsApp not just as a messaging app but also as a smart personal assistant. This move serves several purposes:

Making conversations more fluid.
Expanding services offered within the app.
Staying ahead of competitors (Telegram, Apple Messages, Google Messages are already integrating AI).
Strengthening user loyalty through innovation.
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Does AI Threaten Privacy on WhatsApp?

This is a crucial question. WhatsApp states that:

End-to-end encryption remains active for standard chats.
Interactions with AI are separated and can be deleted by the user.
Users can manage their data and adjust privacy settings related to AI.

Nevertheless, it remains essential to carefully review terms of use and configure your permissions accordingly.

When Will It Be Available?

The feature is being rolled out gradually:

First in the United States,
Then in other countries, including Europe, by the end of 2025.

Some users may already see the option “Ask Meta AI” in their app.

The arrival of artificial intelligence in WhatsApp marks a historic turning point in instant messaging. More than just a chat app, WhatsApp aims to become a smart everyday companion.

It remains to be seen how users will embrace these new features… and how privacy concerns will be handled in the coming months.