Has Apple Stopped Producing Its Expensive Vision Pro Headset?
Apple’s Vision Pro headsets mark a significant step forward in augmented reality technology, paving the way for numerous future applications across various fields.
For years, Apple has succeeded in delivering high-quality products at premium prices. Given its audience’s willingness to pay substantial sums for laptops and smartphones, it’s unsurprising that the company assumed it could replicate this strategy in the virtual world with its $3,500 Vision Pro mixed-reality headset.
Accumulation of Unsold Units
According to multiple sources, Apple appears poised to halt Vision Pro production in the first quarter of 2025 due to a buildup of unsold devices.
There are also rumors of a cheaper model entering production instead of the previously planned second-generation Vision Pro, potentially launching by the end of 2025.
This suggests that the Vision Pro has struggled to gain traction with users. Not only do few people want a mixed-reality headset for their daily lives, but even fewer are willing to pay $3,500 for it—equivalent to the price of a used car.
Additionally, Vision Pro was expected to come with a range of essential applications and use cases, which it failed to deliver.
Component manufacturers have reported supplying Apple with enough parts for over half a million headsets, with tens of thousands of components still undelivered and piling up in supplier warehouses.
Reports claim that Apple has sold approximately 370,000 Vision Pro headsets, a figure that seems optimistic yet represents only two-thirds of the manufactured stock.
Lowered Expectations
If these reports are accurate, it means that, as of now, Apple has ceased producing new Vision Pro units, as very few people see a reason to pay such a high price for what is deemed a non-essential piece of technology.
Some leaks also suggest that Apple initially instructed its Chinese manufacturer to prepare for the production of eight million Vision Pro units. Apple later revised this estimate to half that number for the cheaper next-generation headset, signaling significantly reduced expectations—even at a lower price point.
Nevertheless, Apple may still find its place in this field if it manages to bring the Vision Pro’s price down to around $1,000.
