Experts anticipate that artificial intelligence can aid in predicting trends in the fashion sector. shaping collections. and assisting the environment by reducing waste. On the other hand. predicting fashion trends. can be challenging due to various surrounding factors.

Will the introduction or use of artificial intelligence. tools have positive impacts on the fashion sector?

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According to a study by McKinsey & Company. fashion designers will soon turn to these technologies to predict fashion trends. shape new clothing styles. and help achieve sustainability goals within the industry.

This process involves discovering patterns within images from major fashion shows worldwide. conducting comprehensive scans of social media posts. search data. and online and in-store sales data. These are all tools that artificial intelligence. can use to discover emerging trends more accurately and quickly.

This step has positive effects on the environment. as artificial intelligence can enable a reduction in the carbon footprint in the fashion industry. which is responsible for at least 4% .of all global emissions. Additionally. fashion producers dispose of over 92 million tons of fabric each year.

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On the other hand. experts believe that predicting trends in the fashion industry is a challenging task due to several factors that are. difficult to measure or determine. such as audience sentiment or the influence of cultures .that may reject new fashion directions.

In this context, fashion expert Sherine Kiroz stated:

• Artificial intelligence can find solutions for marketing innovative pieces.
• The use of artificial intelligence in the fashion industry. helps in creating new patterns. and trends in fashion.
• Algorithms of artificial intelligence accelerate the innovation process.
• Fashion industry enthusiasts believe that using algorithms has a positive impact on the environment by utilizing recyclable .and environmentally friendly fabrics .and materials.
• As artificial intelligence advances .and dominates the fashion industry. there is a risk to unique artistic creations .and designers’ future careers.

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• Artificial intelligence in this field does not recognize values and does not deal with pieces based on emotions. and feelings as designers do.
• With the dominance of artificial intelligence in the fashion industry. there is a risk for some designers and their professional future. as everyone will be able to enter the design world using smart technologies.